The Mystery Method teaches that people have strong emotional reactions to others with significantly higher value. Men will have an emotional reaction in repsonse to a very attractive women, while women will have an emotional reaction in response to men who display the qualities of the 'Tribe Leader'. This emotional reaction leads to an adrenaline rush, and to act in a 'weird' way around the other person. An exceptionally attractive woman causes this reaction in the majority of men, so the method teaches that she will subconsciously believe that any male who appears emotionally unreactive to her is of higher value than she, and she will become attracted to him.

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